What Is a Shopify Subscription App?
Shopify subscription apps, sometimes known as Shopify subscription plugins, integrate with your existing Shopify setup to add subscription features.
They are usually developed by third parties, such as independent developers or specialized software companies, and are available in the Shopify App Store.
It’s important to understand that these apps or plugins fill a gap in Shopify’s base platform, which isn’t inherently equipped for subscription business models.
Without selecting one of these apps, you’ll miss out on many core features that are regarded as essential for selling recurring products or services.
🤫 As promised, here’s our secret approach…
Subbly is a single-platform solution that offers a wide range of features that can adapt to any subscription business.
Instead of grappling with numerous expensive plugins, you can set up your entire subscription business on Subbly.
Getting the same level of functionality through Shopify plugins can cost you as much as $469/month on average, versus $74/month on average for Subbly’s all-in-one solution.
To see the benefits yourself, have a look at our latest prices here and compare them against the cost of managing multiple Shopify plugins.
The 11 Best Contenders: Costs & Ratings
Before we take a deep dive into each of the apps or plugins, let’s do a quick comparison of their costs and ratings:
The Best Shopify Subscription Apps: Features & Reception
The Shopify App Store has countless subscription apps, but which ones are the best? Here’s our list of the most notable contenders:
1. Subbly
Cost
- Basic plan: Starts at $29/month
- Subbly plan: Starts at $119/month
- Subbly X plan (Enterprise): $499+/month
- 6+ months free: For existing subscription businesses migrating to Subbly
Rating
⭐ Not on Shopify, but rated 4.8/5 on Capterra (200+ reviews)
What is it?
While Subbly isn’t on the Shopify App Store, its checkout functionality can be easily integrated into any Shopify store.
It’s a straightforward solution that ensures your subscription products are sold through an interface that includes all the functionality you need.
From upsells that increase your average order value to coupon codes that attract and retain customers, Subbly has you covered.
For more details, check out our full guide to integrating Subbly into Shopify.
Key features
- Embeddable checkout is available on all plan tiers.
- 14-day free trial.
- API and developer tool access.
- Support for multiple payment gateways.
- Customizable branding and visuals.
Subbly is perfect for subscription business owners who are seeking an alternative to purchasing multiple apps or plugins for their subscription management needs.
Who’s it for?
If your business is subscription-focused, having an all-in-one solution like Subbly can streamline your operations and simplify your workflow.
It is especially well suited for subscription box businesses, subscribe & save, D2C (replenishment), meal delivery (kits and prep), memberships, and CSA farms.
Tired of using plugins? If you have an existing subscription business and switch to Subbly, you can use the platform for 6+ months for free!
2. Smartrr Subscriptions
Cost
Core plan: $49.99/month, plus transaction fees of 1% on all subscription orders
Rating
⭐ 4.9/5
What is it?
Despite being the new kid on the block, Smartrr Subscriptions is adored by its customers, with one saying that they are “responsive, innovative, and growing alongside us.”
Their main critique is the challenge of setting up Smartrr for a headless site, where the front-end presentation layer is decoupled from the back-end Shopify platform.
However, it’s not unusual for this separation to lead to configuration issues.
Key features
- Easy subscription setup.
- Native loyalty rewards to encourage repeat purchases.
- Create bespoke bundles to increase average order value (AOV).
- Advanced analytics.
- Get access to a dedicated customer success manager (CSM). Who’s it for?
Smartrr appears to be a relatively new subscription app, which means you may get more personalized support. However, the company might not always have the capacity to address every issue. So bear that in mind if it’s important to you.
3. Bold Subscriptions
Cost
- Free plan: 0% fees on the first $5,000, 3% thereafter.
- Pro plan: $9/month, flat 2% transaction fee
- Traction plan: $29/month, flat 1.5% transaction fee
- Scale plan: $149/month, 0.75% transaction fee
Rating
⭐ 4.2/5
What is it?
Bold Subscriptions allows you to add multiple subscription plans to individual products, collections, or your entire online store. This flexibility enables you to set pricing options and track and fulfill orders efficiently.
At the same time, your customers can view and modify their subscription status with ease.
Key features
- All basic features are included in their Core plan.
- Flexible subscription options
- 60-day free trial.
- API and developer tool access.
- Cancellation flows and dunning tools.
- Multiple payment gateways are supported.
Who’s it for?
Bold Subscriptions is particularly useful if you want a flexible and comprehensive solution for managing and selling subscriptions on your Shopify store.
They are also very responsive to merchant feedback. For example, when a user recently complained about prepaid subscriptions not being catered to, Bold Subscriptions added this feature within two weeks.
This feature may have been in the works for some time, but it shows their commitment to addressing user needs.
4. PayWhirl Subscription Payments
Cost
- Free plan: 0% fees on the first $5,000, 3% thereafter
- Pro plan: $9/month, flat 2% transaction fee
- Traction plan: $29/month, flat 1.5% transaction fee
- Scale plan: $149/month, 0.75% transaction fee
Rating
⭐ 4.9/5
What is it?
PayWhirl Subscription Payments integrates with your Shopify themes and allows for unlimited subscriptions on all plans.
PayWhirl also offers free migration from ReCharge, Appstle, Seal, Bold, Loop, and other providers. If you’re looking for a hassle-free transition, then they make it easy to switch.
Key features
- Multiple pricing tiers.
- Configurable customer portal.
- Cancellation flows, dunning tools, and other customer retention boosters.
- Customizable customer notifications.
- Subscription analytics with exportable data.
- Multilanguage and international currency support.
Who’s it for?
This is an excellent choice for business owners with repeat customers in diverse regions who need to accommodate various currencies and languages.
However, it’s important to note that PayWhirl does not support layaway-style payment plans. If this feature is required for your business model to work, then PayWhirl may not be the right choice.
5. Recharge Subscriptions
Cost
- Standard plan: $99/month, plus 1.25% and 19c per transaction
- Pro plan: $499/month, plus 1% and 19c per transaction
Rating
⭐ 4.6
What is it?
Recharge Subscriptions enables full customization of your Shopify store portal interface and offers a flexible API along with a wide range of integrations.
This means you can make your store fit your brand perfectly and easily connect it with other tools your business relies on.
Key features
- Customizable customer portal.
- Manage subscriptions via SMS.
- API access and integration library.
- Processing recurring payments and multicurrency support.
- Build-a-box capabilities.
- Unified Shopify checkout interface.
Who’s it for?
If your business needs advanced customization, automation, or specialized features that aren’t readily available, Recharge Subscriptions could be a good match.
While many users praise their service as a class act, some have raised concerns about their increasing prices.
In 2024, they raised their standard offering to $99, which may not be ideal for small businesses seeking basic subscription functionality.
6. Seal Subscriptions
Cost
- Free plan: 150 subscriptions max
- Supersale plan: 750 subscriptions max for $41.58/year
- Rising star plan: 1,500 subscriptions max for $66.78/year
- Legend plan: 15,000 subscriptions max for $167.58/year
Rating
⭐ 4.9/5
What is it?
Seal Subscriptions offers a simple and intuitive user interface, making it easy for you to set up and manage your subscribers without extensive technical knowledge.
One user in a review commented, “This product is truly user-friendly, no frills attached,” while another mentioned, “The seamless user interface makes managing subscriptions a breeze.”
Key features
- Recurring payments management.
- The customer portal is accessible via magic links.
- Configurable subscription discounts to retain customers.
- Subscription widget optimized for mobile.
- Zero transaction fee on subscription orders.
Who’s it for?
If you’re new to online stores, then Seal Subscriptions might be a great place to begin because of its straightforward setup and user-friendly interface.
If you’d like to save on their plans, consider taking out an annual subscription, which comes with a 30% discount for all tiers.
7. Appstle Subscriptions
Cost
- Free plan: Free until you reach $500/month subscription revenue
- Starter plan: $96/year up to $5,000/month in revenue
- Business plan: $288/year up to $30,000/month in revenue
- Business premium plan: $960/year up to $100,000/month in revenue
Rating
⭐ 4.9/5
What is it?
Appstle’s powerful recurring billing and payment features make it a top contender for any business that’s in the process of evaluating Shopify subscription apps.
You can easily create various subscription programs and leverage loyalty features to enhance customer engagement throughout their journey.
Key features
- Sell prepaid subscriptions as well as regular, recurring ones.
- Advanced and secure customer portal.
- Tiered discounts and other subscription revenue boosters.
- 0% transaction fee on all plans.
- Customizable subscription widget (available on some plans).
- Automation tools.
- 24/7 support on all plans.
Who’s it for?
Appstle provides analytics and reporting tools, making it good if you want insights into your subscription business and to make data-driven decisions.
You can also set up various loyalty programs to boost your customer engagement, which can help increase retention and reduce churn.
Appstle is ideal for business owners who want excellent customer support.
8. Recurpay Subscription App
Cost
- Free plan: Until you make $100/month in subscription revenue.
- Grow plan 1: $9 until you make $300/month in subscription revenue plus a 2% transaction fee after this limit
- Grow plan 2: $29 until you make $1,000/month in subscription revenue plus a 1.75% transaction fee after this limit
- Grow plan 3: $79 until you make $3,000/month in subscription revenue plus a 1.25% transaction fee after this limit
Rating
⭐ 4.9/5
What is it?
Recurpay has built a good reputation for its reliable subscription management features and attentive customer support.
Their Live Chat feature lets you connect directly with an agent for quick assistance, and according to reviews, their agents are friendly, responsive and have a good sense of humor—which can help defuse a frustrating situation.
Key features
- Seamless support and powerful subscription APIs.
- Multicurrency flexibility.
- Subscription migration assistance.
- Customer portal control.
- Discounts, free shipping, and multiple frequency options for customers.
Who’s it for?
It’s important to note that certain limitations exist within Recurpay, such as the inability to update payment information or manually create new orders with payment details, which may affect your customer support efforts.
Overall, Recurpay might be the right choice for your business if you prefer a customer-centric app that helps you kickstart your subscription offerings.
9. RecurrinGO! Subscriptions App
Cost
- Plus plan: $29/month, plus 0.5% transaction fee
- Pro plan: $99/month, plus 0.25% transaction fee
- Ultimate plan: $199/month, plus 0% transaction fee
Rating
⭐ 4.4/5
What is it?
Headquartered in Lithuania, RecurrinGO! is known for its innovative solutions.
For instance, they maintain a “what’s new” section on their website, regularly introducing fresh features and inviting user feedback for further enhancements.
Key features
- Sell subscriptions and abonnements.
- Automatic charges and recurring invoices.
- Intuitive customer portal for retention and engagement.
- Flexible discount options and pay-per-delivery.
- Offer pre-set or range bundles for higher AOV.
Who’s it for?
If you’re managing a large-scale subscription business, this could be your most cost-effective choice, with a flat monthly fee capped at $199 and no transaction fees.
This ensures that your monthly costs won’t exceed $199, no matter how much your revenue grows.
If you’re using their free app plan, keep an eye on your billing to avoid getting charged unexpectedly; some users mentioned this as a problem they’ve encountered.
10. Subify Subscriptions App
Cost
- Essential plan: $9/month up to $1,000 subscription revenue, plus 2.5% + 29¢ per transaction
- Basic plan: $39/month plus 1% + 19¢ per transaction, with a 60% discount on your first month
- Subify plan: $79/month plus 1% + 9¢ per transaction, with a 75% discount on your first month
Rating
⭐ 4.9/5
What is it?
If you’re seeking a subscription app to support your global business, Subify is an ideal choice.
It caters to businesses worldwide, offering a wide variety of languages including Polish, Korean, Dutch, and Portuguese. It even offers both traditional and simplified Chinese to extend your reach.
Key features
- Customizable widget templates tailored to your store’s design.
- Quick setup with auto-adding widget for seamless integration.
- Intuitive customer portal for easy subscription management.
- Responsive support team with rapid response times (less than 1 minute).
- Dedicated customer success managers to guide you.
Who’s it for?
The majority of Subify’s reviews highlight their responsiveness, helpfulness, and efficiency in resolving issues.
However, it’s important to note that the app lacks integration with ActiveCampaign. If this is your preferred marketing platform, this app may not be the best choice for you.
11. Shopify Subscriptions
Cost
Free
Rating
⭐ 3/5
What is it?
Despite being the namesake app, Shopify Subscriptions has the lowest user rating among all the listed apps.
Users have complained about a lack of functionality and flexibility, making it often difficult to use. Then again, it is completely free.
Key features
- Auto-billed subscriptions with flexible renewal frequencies.
- Ability to cancel, skip, or pause subscriptions.
- Customizable email templates for order confirmations and payment reminders.
- Reporting to analyze subscription performance.
- Transfer existing subscription contracts to Shopify Subscriptions.
Who’s it for?
They claim their app is designed for simple use cases, so it might not be great for businesses with more complex subscription needs.
This app seems still under development, but if you’ve had good experiences with Shopify apps before, you might want to give it a try.
Subscription Apps: 6 Concerns and a Smart Alternative
Subscription apps for Shopify can be useful if you’re trying to enhance the platform’s basic features by adding subscription capabilities.
However, before you decide to commit to a subscription plugin, you should be aware of the potential hurdles you’ll have to overcome:
🚧 Anticipate instability. Except for Shopify Subscriptions, which is Shopify’s official subscription plugin, the others are created by third-party developers. This means you need to anticipate a degree of instability since Shopify and your chosen plugin will evolve at different paces.
🚧 Manage nuanced billing. Each app handles subscriptions and billing differently. To keep up, you might try using multiple subscription apps simultaneously. Unfortunately, this might cause conflicts, forcing you to choose between features and making your business miss out on important functionality.
🚧 Prepare for high costs. We’ve found the average cost of running a subscription business with plugins is more than six times higher compared to an all-in-one subscription program. By trying to make Shopify fit your new subscription model, you may end up spending significantly more than you should.
🚧 Expect increased failure points. Each plugin added to your Shopify store introduces additional potential points of failure. The more plugins you use, the greater the likelihood of experiencing technical issues, which can disrupt your subscription service and lead to customer dissatisfaction.
🚧 Tackle added complexity and maintenance. Managing multiple subscription plugins requires significant effort in terms of setup, ongoing maintenance, and troubleshooting. This can divert your focus from other critical aspects of your business.
🚧 Navigate multiple support teams and documentation. In this case, less is definitely more. By having more than one support team and multiple sets of documentation, your issue resolution will become more complex, resulting in longer downtimes and frustration for both you and your customers.
Features You Should Look Out For
Whether you’re selling subscription boxes or a digital service, it’s important to recognize that it’s not the same as selling a traditional one-off product or service.
You need software that provides dedicated functions, including:
✅ Automatic recurring payments and billing.
✅ Subscription management features.
✅ Various subscription plans and tiered discounts.
✅ Mobile-optimized subscription widgets.
✅ Automatic customer notifications.
✅ Inventory forecasting.
A good subscription management system should have all these features and more.
Look for advanced subscription features such as prepaid subscriptions, a multilingual customer portal, and the option for one-time purchases.
The more features you have access to, the easier it becomes to scale your business as you gain subscribers.
Try an All-in-One Subscription Management Platform
Using multiple plugins increases the risk of encountering issues, as more components could potentially cause things to derail fast.
However, Subbly provides all the subscription management features you need in one package, significantly reducing this risk.
Feel free to browse the Shopify app store and see for yourself—to date, there isn’t a single plugin that can provide as many features as an all-in-one platform like Subbly.
The same holds for BigCommerce subscription apps, WordPress membership plugins, Magento subscription plugins, and Webflow subscription e-commerce solutions.
Here’s what our subscription box business customers have to say:
📬 “It was easy to migrate to Subbly from a WordPress site, powered by Shopify and Bold, and it’s been great so far — our MRR is already up 13%! I’m also grateful to the team for helping me with the process — I had always heard that Subbly has the best help center and they were right. It is hands-down one of the best parts of Subbly.” – Jill Lodato, Founder of Kids Baking Club
📬 “Subbly really is built subscription-first. Whereas you would need a lot of plugins and third-party apps to get started on other platforms like Shopify or WooCommerce, on Subbly, it’s all built right in. It really ends up saving you money because you don’t have to pay for a lot of apps.” – Charmaine Merriweather, Founder of HUES Book Box
📬 “I migrated as I wanted an all-in-one replacement for my Shopify/Bold setup. Subbly’s in-house support answered all my questions in a fraction of the time that it would have taken Bold’s impossible chatbot to connect me with a live agent.” – Mike Greco, Founder of Coin & Currency Club
Frequently Asked Questions
Does Shopify let you sell subscriptions?
Yes, by purchasing an additional app or plugin, you can add subscription functionality to your Shopify website.
Does Shopify have a subscription app?
Yes, it’s called Shopify Subscriptions, and it’s designed to easily integrate with your base Shopify website. However, it’s worth noting that this app is very basic and it only supports one simple use-case, which is recurring billing for products. It also received the lowest user score among all the apps reviewed in this article.
What are the best subscription services apps?
Although it’s not an app, Subbly stands out as an all-in-one solution for subscription businesses, offering comprehensive features and streamlined management.
