Reduce CAC with early email collection
One of the key challenges in subscription box businesses is managing customer acquisition costs (CAC).
Subbly’s survey feature helps by integrating email collection early in the funnel — between steps 2 and 5. This means that even if a potential customer doesn’t complete their purchase, you’ll still have their email to keep in touch and encourage them to convert later.
Not sure where to start? Here’s a simple a 3-step email sequence to try out:
- Reminder Email: 30 minutes after the customer abandons their cart, send a friendly reminder using automation or third-party tools.
- Value-Based Email: 24 hours later, follow up by highlighting the benefits of your service or sharing glowing customer testimonials.
- Final Offer Email: 48 hours later, offer an incentive like a discount or bonus to encourage them to complete the purchase.
Action Tip: For those who still haven’t converted, add them to a long-term nurture campaign. Tailor educational content, special offers, or seasonal promotions based on their engagement level. Using segmentation and social proof (like testimonials and case studies) can further build trust and drive conversions. That’s exactly how Buster Box grew from bottom to $15m in sales.
Increase LTV with Optimized Plan Selection
The way you present your pricing can dramatically impact conversion rates and Lifetime Value (LTV). With Subbly’s survey tool, you have multiple pricing display options that can help guide your customers toward the plan that best fits their needs:
- Total & Plan Name: Ideal when you’re offering plans with a fixed commitment period.
- Per Shipment: Perfect for prepaid plans where the cost per shipment is a deciding factor.
- Per Period: Works best when all plans deliver the same number of shipments, making it easier to compare monthly or weekly costs.
- No Price Display: Simplify the decision process when price differences are not significant.
Pro Tip: Use the Highlight Field to showcase the most attractive option, whether it’s the best value plan or the most popular choice. A simple 25% savings highlight can sometimes make all the difference.
Build Retargeting Campaigns with Facebook & TikTok Tracking
Capture engaged visitors earlier in their journey by leveraging retargeting opportunities. When customers interact with your survey, additional events are automatically sent to your connected Ads apps.
This real-time tracking helps you build precise retargeting audiences based on actual engagement, significantly improving conversion rates while maximizing your advertising budget.
Retargeting Events Overview:
Survey Engagement:
– Meta (Facebook) Tracking: ‘SurveyOpened’ with the content name ‘Subscription Box Survey’.
– TikTok Tracking: ‘ViewContent’ with the content name ‘Subscription Box Survey’.
High-Intent Leads:
Users who enter their email but don’t finish checkout trigger a Lead Event, making them prime candidates for targeted ads that bring them back to complete their purchase.
The Bottom Line
By leveraging early email collection, smart pricing strategies, and cutting-edge retargeting tools, Subbly’s survey feature offers a powerful way to maximize conversions, reduce CAC, and boost LTV. These elements combine to drive sustainable growth in your subscription box business.
Check the demo hereFor more detailed information on setting up surveys, be sure to check out Subbly’s support documentation here.
Get ready to take your subscription box business to the next level — one survey at a time!
