Setting up a subscription website is easy with templates
Specially designed for subscription models, our AI-powered website builder and templates have everything you need to get started and run your business. Describe what you want to sell, pick a template or start from scratch, and refine every detail with point and click edits.
3 days free, then $1/wk for 4 weeksNo card needed14 days freeCancel anytime
- 4.8/5 from 200+ reviews on Capterra
20,000+ founders on Subbly- 11+ years battle-tested
Custom designs also possibleBest-in-class subscription website templates
Every template is a real site built with the Subbly AI builder. Choose one as your starting point, fork it into your account, and customize the design to fit your personal style and professional needs.
H2 Vital
Commitment-tiered replenishment subscription for a daily-consumption beverage, with per-unit pricing that drops by term length.
Grill Grub
Seasonal food box on a fixed monthly run, sold by delivery zone with capped local capacity.
Sparkle-ist
Curation subscription with tiered access and scarcity built into the model, one open monthly club and one limited-seat bi-monthly club, plus an à la carte shop and paid tastings.
Hatch Coffee
A replenishment coffee subscription running alongside one-off retail, with a curated tier and a fixed-selection tier, plus a separate digital membership for perks.
Or create your own unique website in minutes
See how easy it is to create your own subscription website with a little bit of magic from Subbly. Click through the interactive demo.
6 easy steps to build your own website
Start with one of our subscription website templates or membership website templates, or describe your idea from scratch. The AI builder does the heavy lifting and you stay in control of every detail.
You can fork an existing template, or start from scratch following these steps.
1Confirm your business basics
Tell the agent what you sell. It confirms the essentials, like your business name, category and primary brand colour, before it starts.
2Pick a design direction
Receive a design system and homepage mockups for your brand. Review them one by one, or give feedback and ask for more.
3Let the agent build your site
Confirm your direction and the agent builds a complete first version of your site, not a wireframe. Reveal it when it is ready.
4Make point and click edits
Select any element to change text, typography, colours, spacing and more with granular controls. Click save and it is done.
5Annotate and ask for changes
Draw on your site to show the agent exactly what to change, send the annotation to the chat, and it makes the edit for you.
6Add products, checkout and publish
Ask the agent to create your products and subscription purchase flow, wired to your Subbly account. Then click publish and you are live.
A flexible website builder
The Subbly builder is AI powered and agentic. It does not fill in a fixed theme (although you can fork an existing site to make it your own). It designs and codes a completely unique site for your brand, then gives you granular controls to refine every detail. Make your website match your brand and be a pleasure for customers to buy from.
Point and click editing
Select any element on your site and edit it directly. Change copy, typography, colours, spacing and layout with granular controls, or describe the change and let the agent make it.
Unlimited hosting and storage
All Subbly accounts come with unlimited scalable hosting for your subscription or membership site with 99.9% uptime, and unlimited storage for images and assets included.
Templates you can fork
Every template is a real site built with the builder. Fork one into your account as a starting point, or start from a blank prompt. Either way the result is unique to you, mobile friendly and SEO ready.
Best-in-class support
Get the help you need, when you need it, from our world-class support team.
Everything you need in one place
Our website builder is built in to Subbly's subscription-first platform, working seamlessly with our gorgeous and powerful subscription checkout, which includes customer management, order management and fulfilment tools, support for recurring payments, as well as a customer login area. The agent can build on all of it, so your site, checkout and members experience come from one place.
- Only with the AI builder
Custom checkout design
Modify the design of your subscription checkout so it matches the rest of your brand, instead of settling for a fixed layout.
- Only with the AI builder
Custom logic and flows
Build the purchase journeys and rules your business needs, from gated content and private members areas to bespoke subscription flows.
Unlimited pages
From your subscription pricing page to your membership related pages, quickly and easily create as many pages as you want.
Blog section
Publish and edit blog posts easily with our WYSIWYG (what you see is what you get) editor.
Mobile optimized
Every site the builder produces is optimized and ready for mobile, the source of most ecommerce traffic.
SSL ready
Enable SSL mode for a fully trustworthy secure experience for your subscribers and members.
Custom domain
Use your own domain name to fully brand your customers' online experience.
SEO-friendly sites
The sites you build are SEO-friendly and have semantic code.
Lightning fast
Subscription websites and membership websites load blazingly fast on Subbly. Faster load times mean better conversion rates.
Exceptional customer support
Our support team will help you if you ever get stuck or have any questions. We're obsessed with helping you succeed!
New templates
We're frequently adding new templates and examples you can fork, to keep you on top of your niche, both technically and aesthetically.
- And so much more...
Apps integrated with Subbly
Integrate popular apps with your Subbly website and access the tools you use, all in one place.
- And many more
New apps and integrations are added all the time.
What founders say
- 4.8/5 from 200+ reviews on Capterra
- 20,000+ founders on Subbly
- 11+ years battle-tested
“Subbly really is built subscription-first. While you'd need a lot of plugins and connectors to start off on other platforms like Shopify or WooCommerce, here, it's all built right in.”
Charmaine MerriweatherFounder and Owner of HUES Book Box “Before I found Subbly I never had the ability or finances to have a subscription business platform which could meet my needs and expectations. Subbly has been there for me every step of the way!”
Natalie SeatonFounder and CEO at BathBox “Everything was so straightforward, the support team are AMAZING, I would not have been able to launch without Subbly.”
Alexandra HarvellFounder and CEO at Little Bakers Club “We've used the software for over 3 years and it keeps getting better. It has everything you need to easily run a successful subscription box business!”
Liam BrennanCo-founder at Buster Box “Subbly is straightforward and easy to use. Designing your site is simple and allows you to control your entire business from one place.”
George KleanthouseFounder and CEO at Model Box
Try Subbly free for 3 days, then just $1 a week for 4 weeksTry Subbly with our 14-day free trial
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