Subbly has exactly what we need in a subscription platform. We have tried others and they simply still need more development. Subbly has given us enough room to grow with enough ease of use to be the perfect solution.

Pure Roasters Coffee
Scotland, UK

It's a pleasure to feature one of Scotland's best up-and-coming roasteries as part of our customer success stories. Producing the best coffee in Scotland from ethically-sourced raw ingredients with none of the faff, we're excited to dive into the Pure Roasters Coffee story!

Tell us the name of your company and briefly describe your business and product.

We are Pure Roasters Coffee. We roast coffee blended to have less bitter aftertaste than most specialty coffee. Our subscription coffee club is just 1 arm of the business - we also supply coffee to businesses and run the first zero-waste coffee delivery service in our area.

What inspired you to start your business?

We wanted to make specialty coffee more accessible while using only ethically sourced coffee beans. We ran a coffee shop in Dumbarton and our customers consistently told us they felt that decent coffee and FairTrade shouldn’t be two separate products. So Pure Roasters coffee was born, offering high quality, fresh roasted coffee, plain and simple.

Every business is on a mission. What is your mission as it relates to Pure Roasters Coffee?

Our mission is to provide prestige level quality to the average person on the street.

What accomplishment are you most proud of so far?

We recently started roasting over 1000 kilos of coffee per month. We now consider ourselves members of the “tonne club” and tell anyone who will listen. But above all else I’m proud of how we started with nothing and got to profitability in such a short time. We’ve met other entrepreneurs along the way who describe bootstrapping their companies with £100k initial seed money. All we started with was a pile of books to learn from and an entirely unfounded sense of self belief.

Free Webinar: How To Quickly Build a Business With Recurring Revenue

Every week, Subbly hosts a free webinar to teach budding entrepreneurs and business owners how to create recurring revenue. You’ll learn how to build a subscription ecommerce store from scratch and how to start selling subscriptions with any existing store.

How did you get your first customers and how long did it take?

We started selling bags of our house blend to cafe customers and taking feedback on board from every sale. By the time we launched our coffee subscription we got to 100 subscribers within the first couple of months.

Why is it necessary for you to have a subscription billing model and not just one-time purchases?

Done right, subscription customers are simply worth more. We provide convenience and access to more prestigious blends and in return our customers provide us with a long term relationship. Plus, the subscription model allows us to predict the future of our order numbers which in turn lets us plan more efficiently.

What made you decide on Subbly to support your business instead of choosing another platform?

Subbly has exactly what we need in a subscription platform. We have tried others and they simply still need more development. Subbly has given us enough room to grow with enough ease of use to be the perfect solution.

What is your advice for someone who is just starting a subscription business?

Gather emails, offer something different to your competition and use your analytics. Listen to your customers - If they’re telling you they want 6-weekly deliveries instead of monthly, then add that option!

What would you say to people considering joining Subbly?

Preparation is key. Make sure you have established demand and thorough research then have people you trust test out your service before spending money on your launch.

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