PSA: Be aware of data hostage practices
Rhythm Nutrition is a subscription box that sells high-grade supplements aimed at over-40s looking to keep their joints healthy in the long run.
Searching the globe for the most sustainable ingredients to put in their boxes, Rhythm has established themselves as a pioneering force in the world of individual health as well as a role model when it comes to ethical business practices.
“We believe that developing and maintaining a body that can move well is essential for living a long and healthy life. That's why we're on a mission to create the best recovery products in the world.”
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Subscriptions and supplements went hand in hand — as every health routine is most effective as a habit. But delivering it as efficiently as possible proved to be a different story altogether.
Yasir already understood that there was an average amount customers actually spent on supplements every month. All he needed was a way to make the purchase flow as smooth as possible.
A key problem lay in their choice of platform, Magento. Offering customers as many as 32 different combinations, narrowed down via a series of conditional flows, and boosted with free shipping and gifts, wasn't possible out-the-box.
Yasir would go on to investigate a range of solutions, including Shopify’s own subscription solution and a range of plugins, before taking the leap and launching wholeheartedly into a custom solution built on Subbly’s API and SDK.
As one of the first users of Subbly’s SDK and APIs, it was incredibly exciting to watch Yasir and his co-founder and wife Maya inch closer to achieve their goals of achieving their average order value.
Not only was Subbly able to save him thousands on Shopify plugins, it was also able to help him streamline the process of updating his website on a regular basis, which used to cost money with the Magento/Webflow combo he and his designer had been used to before.
Mere weeks after switching over, Rhythm Nutrition’s shiny new website made its debut, looking much sleeker and feeling much more responsive than before.
With a custom-built storefront crafted using Subbly’s SDK and a powerful implementation of Subbly’s powerful bundle features — all available as part of the Enterprise plan he signed up for, Yasir’s purchase flow is now up and running, ready to accept new subscribers from around the world.
Their success goes to show that the right kind of foundation is crucial to starting a business that’s sustainable and healthy in the long term, too - a philosophy that extends all the way through to the products they sell themselves.
“We realised the hard way that our health system is really only set up for remedial care and that PREVENTATIVE healthcare is the real pathway to a long healthy life... and it starts with the choices you make.”
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