vs
Subbly vs Squarespace
Squarespace starts from a well-designed template that other stores use too. Subbly is AI-native: your agent builds the store around your brand and how you sell, checkout included.
3 days free, then $1/wk for 4 weeksNo card needed14 days freeCancel anytime
20,000+ merchantson Subbly over 11+ years
Startups and brands like these, launched or switched here.
and 1,000s moreThe short answer
Choose Subbly if…
you want a store that looks like your brand and nobody else's, with a checkout and subscription flow designed for how you sell.
Start for freeChoose Squarespace if…
you mainly need a portfolio, a blog or a service business site, with a simple shop alongside.
You don’t need to be big to be great
Agency output at software prices. Your agent does the design and build work you would otherwise hire for, so a great store is where you start, not what you save up for.
Look like you have a designer
A store designed around your brand and vision, not a template.
Move like you have a developer
Any change, checkout included, is one message away.
Run like you have an ops team
Billing, portal and automations on one platform, with nothing to babysit.
In an expert’s hands, it’s a superpower
You don’t need an agency to build something great, but agencies and freelancers get even more from it. The agent does the build hours, so they take on more clients with the team they have, and the benefits grow with every store.
Subbly and Squarespace at a glance
How each platform is built, which changes slowly, rather than a feature list, which changes every quarter.
| Area | | |
|---|---|---|
| How you start | Describe your business; your agent builds a first draft | Pick a template and edit it |
| Store design | Designed around your brand | A template, customised |
| Subscriptions | Built in, with build-a-box, gifting, commitment terms and a customer portal | Subscription products on every plan, weekly or monthly |
| Plans | Subbly plans | Basic $25 (2% store fee), Core $39, Plus $65, Advanced $139 a month |
| Help while you build | Launch Club every weekday, 24/7 chat and email | Help centre and support |
Squarespace facts checked on 26 September 2026. Sources: Squarespace pricing. Prices are in US dollars and change; check them before you choose.
“I switched from Squarespace to Subbly. The customer service from Subbly is great - so helpful they'll do the full migration for you. My migration was seamless and customers had no issues.”
Kelsey Leigh JonesFounder, KelseyLeigh Designs4.8/5 from 220+ reviews, 4.9/5 for support. Read more on Capterra
Why founders choose Subbly over Squarespace
The differences that matter once your store is live.
Your subscribers see your store before they see your product
A good template still looks like a template to someone who's seen it before. Your agent designs the store around your brand, your products and your model, so the first thing a customer sees is you.
Read the manifestoA checkout built around your business
Shape every step with your agent: plan choice, upsells, order bumps, gift messages, custom questions, a build-a-box picker. One-off products sit next to subscriptions in the same checkout.
Read the manifesto
Build it with us, live
Launch Club is live every weekday. A Subbly host builds real stores on screen and takes yours as a hot seat. Support is 24/7 and rated 4.9/5 on Capterra.
Your subscribers stay yours
Your customers, data and payment tokens are yours. Migrate in free, leave whenever, and your subscribers come with you.
Built into every Subbly store
What other platforms add with apps or extra tools, Subbly has in the platform. No apps to install or keep in sync.
Recurring billing
Weekly, monthly or custom schedules, prepaid plans and commitment terms.
Build-a-box and bundles
Customers choose what goes in each box, priced by tier, items and frequency.
Gifting
Gift subscriptions and gift messages, designed into your checkout.
Customer portal
Subscribers skip, swap, pause or update their details themselves.
- And so much more: see all 100+ features
Is Subbly right for you?
Answer six questions and get an instant answer in about a minute.
No email requiredBuilt for all of ecommerce
Subbly started with subscriptions, the hardest kind of commerce to get right. The same platform runs one-off stores, and stores that sell both.
- One-off productsSingle products and bundles, in a store designed around your brand.
- SubscriptionsRecurring billing, build-a-box, gifting and a customer portal, built in.
- Both, in one checkoutCustomers buy once or subscribe from the same product page.
Fair warning: it's a new way of working
You're describing, not dragging, and your first hour will feel different. Launch Club is there for exactly that.
Join today’s Launch ClubFounders and operators love Subbly.
From Capterra reviews and the notes merchants send us.
“The AI website builder confused me at first, but one free demo changed everything and I dove in head first. There was a learning curve, and the help docs and chat support carried me through it.”
“I did not expect building my website to be this easy and I never would have dreamed that I could have this nice of a website without paying designers a lot of money.”
“The builder has taken my website to a place I thought wasn't achievable without employing someone to build it for me. Within a matter of hours I had something that was so much more functional.”
“Setting up recurring subscriptions, tiered protocol pricing, and custom add-ons usually takes hours of developer work, but the AI handled the structure effortlessly.”
Frequently asked questions
Is Subbly a good Squarespace alternative for an online store?
Yes, if you want a store that looks like your brand and nobody else's, with a checkout and subscription flow designed for how you sell. Your agent designs it from a description, and Launch Club is live every weekday. Squarespace is the better fit for a portfolio, blog or service site with a simple shop alongside.
Can Squarespace sell subscriptions?
Yes, on every plan, weekly or monthly. Subbly adds build-a-box, gifting, commitment terms and a subscription flow designed around your model.
Will my Subbly store look as good as a Squarespace template?
It'll look like your brand, which is the point. The first draft is a starting point, like a designer's first round, and you refine it by describing what you want.
Is Subbly good for subscription boxes?
It's what Subbly was built for. Build-a-box, gifting, memberships, churn tools and a customer portal where subscribers skip, swap or pause are all part of the platform, which has run subscription stores for over 11 years.
Is Subbly only for subscriptions?
No. Sell one-off products, subscriptions, or both, in one store and one checkout. Subscriptions are where Subbly started, so build-a-box, gifting, memberships and a customer portal are there when you want them.
How do I move from Squarespace to Subbly?
Our migration team moves your products, customers and subscribers for you, for free. Your agent designs the new store around your brand, using your current site as a reference if you like, and Launch Club is live every weekday while you settle in. Switch to Subbly
How much does Subbly's agent cost?
Credits, included on every plan, with top-ups when you need more. You pay for the work your agent does at software prices, not agency rates, so making your store great is no longer the expensive part.
Can my agency or developer work on Subbly?
Yes. You don't need one to build a great store, but in an expert's hands Subbly is a superpower: the agent does the build hours, so they spend theirs on design, strategy and you. See the Agency Program
Great by default
A store designed around your brand, from the first draft.
3 days free, then $1/wk for 4 weeksNo card needed14 days freeCancel anytime
