Which one should I use? Subbly or Paywhirl

Comparing Subbly and Paywhirl truly makes sense; these two solutions are perhaps the most directly competitive with one another, although there is still one very big and major difference that relates to the point that Subbly is an all-in-one subscription platform whereas Paywhirl can only be used as a plugin for one of the existing CMS’s. However, when we’re talking about the eCommerce side of things and features, both services go strength for strength in (almost) all aspects. 

This article is a must read for anyone considering building a subscription business (or if you’re already running one). This is especially true if you want a simple solution but still need the flexibility to customize your store to your preferences. Both Subbly and Paywhirl address this directly, but of course in their own way. Let’s break it down.



Because Subbly is built to give control to merchants, we can’t help but admire the flexibility that Paywhirl offers when it comes to setting up billing/shipping frequencies for subscription plans. They offer the ultimate flexibility: if you want to bill and ship to your customers every two days, Paywhirl can accommodate. If you want to bill your customers only on specific days of the year, you can achieve that with Paywhirl. Almost anything is possible when setting up billing/shipping cadences. Note we said almost because Paywhirl is still lacking some small elements that would give it perfect marks which will be addressed in the cons section below. 

Onboarding with Paywhirl is pretty straightforward. Their admin panel and UI is very intuitive, making it easy for non-technical users to get set up quickly. The same is true for pricing plans which are very clear and simple to understand. 

Finally, because Subbly also spends far more time on customer support than the average eCommerce platform, we like what Paywhirl does: customers can schedule a free phone consultation (only at designated times). Subbly does something similar and we know how much people value a little human touch!


Despite going above and beyond for product creation, Paywhirl definitely falls short when it comes to some basic features. For example: Paywhirl doesn’t allow you to set cut off dates for recurring subscriptions (if a customer wants to buy something for only a fixed number of cycles, which is common for gifts). Another basic feature that is missing is the inability to sell one-time products. While Subbly is a subscription-first company, one-time purchases are simply a must have for merchants who want to give their customers the ultimate freedom and choice. 
Perhaps the biggest difference between Paywhirl and Subbly is that Paywhirl is not an all-in-one solution. That means Paywhirl does not offer a website builder facility whatsoever. This may be okay for some merchants who already have a website and don’t mind paying for and using multiple platforms.

Lastly, Paywhirl is missing some critical advanced features as well such as cart abandonment and inventory tracking tools. This might be okay if Paywhirl integrated with other platforms to mimic this functionality, but they do not offer many integrations to help fill these gaps.



Best-in-Class Support

Get the help you need from our excellent support staff

Automate Your Business

Automate marketing, management and operations with no code using complex business models

Customizable Checkouts & Subs

Collect information from your customers, and even allow them to pick their products and configure their subscription.

What Subbly offers is an end-to-end solution that solves the majority of merchants needs when it comes to flexible billing/shipping frequencies. Do you sell seasonal subscriptions that renew on dates of your choice throughout the year? Subbly can do that. Do you need to set billing cut off dates? Subbly does that. Do you want to offer free trials and upsell to other products? Subbly can cover almost any use case for your subscription business. 

Perhaps the biggest difference between Subbly and Paywhirl is that Subbly is an all-in-one solution. That means that you can build a website using Subbly’s drag-and-drop website builder so you don’t have to pay for or use two different platforms. You can do it all in one place for one affordable price with zero technical ability. However, some merchants already have a website or prefer to use another platform - no problem! You can integrate Subbly’s subscription billing and management features into any existing website for an even cheaper price (and more affordable than Paywhirl).

Another major plus is that even Subbly’s most basic features are comprehensive when compared to the competition. All Subbly plans come out of the box with features like the survey builder which allows you to create customer questionnaires that collects customer data and tailors their shopping experience. Subbly’s advanced features are even more impressive. For example, automations allow you to easily create triggers that automate previously manual and tedious tasks. Other noteworthy features include inventory management, cart abandonment, and refer-a-friend tools which help give Subbly an edge over competitors. 

Last but certainly not least, Subbly is more affordable than Paywhirl despite offering a more holistic solution. This is true for all plans, but especially for merchants who want to embed a subscription billing and management solution into their existing website.

The main Pro
Subbly – is a Team of Real passionate people who have been with us from the very beginning

Compared to Paywhirl, Subbly lacks the ultra-customization for less common billing/shipping cadences such as every 3 days or every 4 years. This may play an important role for some edge cases.
In addition, Subbly does not offer multi-use login which could present a problem for businesses who want dedicated accounts for their staff. Subbly is currently working on implementing and developing this as we speak however. 

Lastly, while Subbly has excellent support, it is not readily available via telephone. Instead, merchants must rely upon a responsive human support via chat plus a very comprehensive knowledge base and help articles that are always up to date. Needless to say, Subbly is known to host the 2nd biggest community hangout on Facebook as well, which is a considerable resource.


Subbly offers a more comprehensive solution at a more affordable price and with lower transaction fees. Paywhirl is just the right solution for certain edge cases that require highly customized billing/shipping cadences. 
For a quick breakdown of when you should opt to use one of the other, please take a look at the table below.

Don’t take our word for it. Check other user’s experiences with Paywhirl HERE, and with Subbly HERE.

When to use?


  • If you have an existing website and want a subscription service to handle a very specific billing/shipping cadence.
  • If you have and will always have little need for advanced features.
  • If YES to the first point and need phone assistance.
  • If YES to the first point and you want a simple platform because you’re non-technical.


  • If you have an existing website (OR want to quickly and easily build one) and you want a subscription service for most common billing cadences.
  • If you think your business will have different needs as it grows and may want advanced features in the future.
  • If you don’t mind great chat support and looking for answers in a vast online help library.
  • If you want the most affordable, simple platform for non-technical users.

Have more questions?

Live chat us 24/7

Subbly really is built subscription-first. While you'd need a lot of plugins and connectors to start off on other platforms like Shopify or WooCommerce, here, it's all built right in.

Charmaine Merriweather
Founder & Owner of HUES Book Box

Before I found Subbly I never had the ability or finances to have a subscription business platform which could meet my needs and expectations. Subbly has been there for me every step of the way!

Founder and CEO @ BathBox

Everything was so straightforward, the support team are AMAZING, I would not have been able to launch without Subbly.

Founder and CEO @ Little Bakers Club

We’ve used the software for over 3 years and it keeps getting better. It has everything you need to easily run a successful subscription box business!

Co-founder @ Buster Box

Subbly is straightforward and easy to use. Designing your site is simple and allows you to control your entire business from one place.

Founder and CEO @ Model Box