PSA: Be aware of data hostage practices
Introducing VinoMojo, a wine subscription club founded with a mission to democratize the often inaccessible world of wine.
in 6 months
in 6 months
Through a mixture of tailored wine deliveries and interactive tasting experiences, VinoMojo delivers a personalized journey time and time again, helping budding enthusiasts blossom into the connoisseurs they never previously imagined they could become.
“Our curated selections allow subscribers to discover new wines one grape or region at a time. Each wine comes with an on-demand interactive tasting that empowers them to learn sip by sip in a simple, engaging and sociable way. We ensure every interaction feels like part of their own individual journey by helping them understand their own unique taste profile, providing recommendations and showing them where to take their wine adventure next.”
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Tom Tryon and Nathan Key founded VinoMojo after spending years in the consulting industry managing venture portfolios and working in the digital media, consumer, and technology industries.
As lifelong amateur wine lovers who knew all too well how high the barrier to entry could be, both financially and culturally, they saw an opportunity to do things differently.
While a subscription model was nothing new for the wine industry, the way Tom and Nathan perceived existing offers, most of what existed before VinoMojo was purely transactional. Outside of better prices, there was no emphasis on the process of enjoying, learning about, and discovering great wine.
Knowing they had a chance to create a unique experience through which customers could educate themselves about wine while enjoying progressively more stimulating and complex tasting experiences, they didn’t waste any time getting started and finding a solution.
To bring their idea into reality, they needed a platform that could support their rapidly growing needs.
“The biggest challenge for us was how quickly we could get a product set up and in our members’ hands. We wanted to get fast feedback on our idea and iterate rapidly, so being able to get everything set up in as little time as possible was crucial.”
From a technical standpoint, VinoMojo was initially run using the ecommerce management tool provided by their website operator.
However, once they hit a critical mass of subscribers and their momentum started building exponentially, it was too manual and inefficient to use.
Although it wasn’t easy to build and grow a community of members at the beginning, especially with a barebones product, the co-founders gradually took feedback into account and refined VinoMojo’s messaging.
Eventually, they found out the missing piece: a more powerful, flexible platform that would allow them to deliver the immersive experience their subscribers expected.
Running all aspects of their subscription business with Subbly's single all-in-one platform helped Tom and Nathan free up time to explore new ideas, which in combination has resulted in a concrete effect on their bottom line.
In the end, Subbly enabled VinoMojo to finally give their members the flexibility and choice they desired from personalizing the checkout and account management experience to allowing customers to express preferences, make choices and adjust these on a regular basis.
VinoMojo has come a long way since their launch, onboarding an increasing number of new subscribers and setting them on the path to wine enlightenment. In vino, veritas, as they say.
As each loyal subscriber continues their journey with VinoMojo, VinoMojo will continue their journey with Subbly, confident that they’ll be able to claim even more of the wine market with a team behind them to support them who knows exactly what a subscription-first business needs to succeed.
"Subbly has definitely helped us improve member retention, drive one-off revenue, and increase upsell conversions — one recent upsell offer created using their funnels tool converted almost 30% of eligible new subscribers alone. Across the board, we’re up on all our key metrics since moving over to Subbly."
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