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Finders Seekers is a Utah-based mystery/escape-room-themed subscription box originally founded in 2017.
in upsells since switching to Subbly
Finders Seekers is an escape room mystery game subscription company that launched in 2017. They initially relied on Cratejoy for their subscription management, drawn in by its marketplace to attract customers without heavy advertising spend. However, as their business grew, they found Cratejoy’s platform increasingly restrictive and lacking in flexibility, so they decided to look for an alternative.
"Switching to Subbly has been a game-changer for Finder’s Seekers. The flexibility, seamless marketing integrations, and dedicated support have allowed us to scale effortlessly. Since implementing Subbly, we’ve seen a 327% increase in overstock sales, and we only wish we had made the switch sooner!"
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As Finders Seekers scaled, they faced several issues with Cratejoy, including a lack of a dedicated account manager or direct support, limited shopping cart customization, and an inability to optimize advertising spend effectively. Finder’s Seekers needed a platform tailored for subscription businesses, offering better support, flexibility, and seamless marketing integrations.
After a recommendation from another subscription business owner, Finders Seekers explored Subbly and quickly realized it was the ideal solution. Subbly provided a platform built specifically for subscription businesses, a dedicated account manager with regular check-ins, a more flexible and customizable shopping cart, seamless integration with marketing tools, and an enterprise solution allowing for feature requests and updates.
Although initially hesitant due to their large subscriber base of 150,000 subscribers on their legacy platform, Cody, the Founder of Finders Seekers, decided to give Subbly's Subscription Switch migration option a chance.
To ensure a smooth transition, they created a simple landing page directing customers to the correct login, uploaded existing email addresses into Subbly for seamless one-time logins, and managed two platforms simultaneously while allowing natural subscriber turnover. Despite initial concerns, the transition was far simpler than expected.
Since implementing Subbly, Finders Seekers has seen a 327% increase in overstock sales, thanks to Subbly’s integrated upsell feature, which allows them to offer discounted overstock items immediately after the checkout. This approach has significantly outperformed their previous email-only promotions.
Additionally, Subbly’s marketing integrations have helped optimize ad spend, leading to better targeting and ROI. As a Subbly X merchant, Finders Seekers now has direct access to Subbly’s team via Slack, ensuring fast and efficient support. Managing two platforms side by side turned out to be a non-issue, making the transition stress-free and effective.
Switching to Subbly has been a game-changer for Finders Seekers. The combination of dedicated support, a more flexible shopping cart, and seamless marketing integrations has empowered them to scale efficiently. Looking back, they wish they had made the switch even sooner!
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